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GENE SIMMONS' 'The Art Of War' Book Due This Fall

June 7, 2007

According to KissAsylum.com, KISS bassist/vocalist Gene Simmons will release a new book, titled "Gene Simmons' The Art of War", this fall via Phoenix Books.

As a modern stategist of today's entertainment wars, Gene Simmons has few equals. Over his nearly-forty-year career in show business Gene Simmons has fought countless battles, avoided even more and emerged victorious nearly every time.

Now, Gene has updated one of the most famous manuals on tactics ever written, interpreted it for a contemporary audience, and added his novel observations. "Gene Simmons' The Art of War" will take its place as the essential guide book for the 21st century warrior, no matter what the kind of battles being fought are.

Gene Simmons is the author of two New York Times best-selling books, "Kiss and Makeup" (Crown) and "Sex Money Kiss" (Simmons Books/Phoenix Books). He is the founder and publisher of two magazines: Gene Simmons Tongue and Gene Simmons Game. He is president of his own record label, Simmons Records. He is the star of two reality shows, "Gene Simmons Rock School" on VH1 and "Gene Simmons Family Jewels" on A&E; he also created/executive-produced the cartoon hit "My Dad the Rock Star" (Nickelodeon) and created "Mr. Romance" for Oxygen. He co-founded Simmons Abramson Marking, which took over worldwide marketing and branding for the Indy Racing League.

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